Combatting Misinformation: Strategies for Authentic Engagement in a Post-Truth Era
In the contemporary digital landscape, engagement experts face a formidable challenge: the swift spread of misinformation and disinformation. Such false narratives jeopardize the integrity of engagement initiatives, diminish public trust, and hinder effective governance. Tailored for the engagement community, this session delves into cutting-edge research on these phenomena. It goes beyond diagnostics, offering actionable strategies to neutralize misinformation's impact. Attendees will acquire tools to bolster the authenticity of their communications and engagement. Join us to fortify your planning approach in a post-truth world.
Learning Objectives:
1. Grasp the Landscape: Understand the current scale, spread, and nuances of misinformation and disinformation and their impacts on engagement initiatives.
2. Definitions & Distinctions: Understand the differences between misinformation (false/untrue information shared without intent to deceive), disinformation (false information shared with intent to deceive), and malinformation (truthful information shared to cause harm).
3. Scientific Research Overview: Delve into the latest scientific studies that outline optimal approaches for countering misinformation in the public sector. Social norming and prebunking are discussed as actional strategies to counter the factors driving false beliefs.
4. Communication Tactics: Learn trusted and effective communications strategies to counteract misinformation, thereby fostering credibility and trust.
5. Understand the Roots of False Belief: Unravel the scientific techniques of denial and the underlying drivers of false belief. Navigate through malicious tactics such as the employment of fake experts, logical fallacies, setting impossible expectations, cherry-picking data, and propagating conspiracy theories.
6. Rapid Identification Tools: Gain familiarity with tools and strategies that aid in swiftly pinpointing sources of misinformation.
7. Case Study Insights: Hear real-life examples and insights drawn from Candace's experience in managing communications during critical incidents, and how the lessons learned can be applied in addressing the challenges of misinformation.
Time Zones
- 01:00 pm - 02:15 pm Eastern
- 12:00 pm - 01:15 pm Central
- 11:00 pm - 12:15 pm Mountain
- 10:00 am - 11:15 am Pacific
About the presenters:
Candace Denison's journey in the communications and engagement realm embodies innovation, resilience, and leadership spanning two decades. Presently immersed in her Masters of Arts in Leadership graduate studies, Candace is authoring a pivotal thesis on "Strategies for Leaders to Counteract Misinformation: A Toolkit for the Modern Manager in a Post-Truth World." This rigorous academic undertaking, coupled with her unwavering commitment to the PR industry's progression, positions Candace as an unparalleled beacon in the intricate maze of misinformation. With a distinct emphasis on adaptability and resonance, she bridges gaps of understanding, forging connections underpinned by authenticity and trust.
