Designing P2 and Engagement (McCallum & Horndeski)

Either "Fundamentals of Public Participation and Engagement (Level 1 practitioners)" or "IAP2 Way in Challenging Contexts (Level 2 practitioners)" is a prerequisite for this course. Learn More Learn more

Designing & Leading Engagement is a Level 2 course that introduces practitioners to the design and plan phases of the practice framework, providing them with the opportunity to develop public participation and engagement practice plans. This includes scoping, community mapping, determining purpose and objectives and levels of influence, choosing appropriate methods and managing resources, while considering the needs of diverse audiences.

Course Objectives: 

By the end of this course, participants will be able to design an engagement process and plan for a real-world scenario, including:

• Plan a clear scope of the work, problem or opportunity with identified negotiables and non-negotiables
• Conduct detailed stakeholder analysis, community mapping and equity analysis
• Identify appropriate roles and levels of influence for key players
• Establish clear engagement purpose and objectives and success criteria/measures to suit the scenario
• Identify relevant profiles of engagement
• Conduct a detailed risk/opportunities analysis
• Choose and sequence appropriate methods (in-person and digital) and identify communication tactics to suit the scenario
• Identify key roles for senior leaders and decision makers
• Explore principles and approaches for equity, diversity and inclusion and apply them to stakeholder analysis
• Embed digital strategies, platforms, and methods as part of the plan and process
• Develop an evaluation framework to suit the scenario
• Identify key roles and resources needed to implement the P2/engagement plan
• Develop and apply a suitable pitch to senior leaders that will secure commitment and resources for the P2/engagement plan
• Identify the many different contexts of engagement including the elements present in more complex engagement scenarios

Target Audience: 

• Practitioners who are leading the planning and implementation of public participation and engagement practice processes
• Participants who will be involved in the design and planning of public participation and engagement practice processes

Course Delivery:

Online. This is an IAP2 Canada core training course delivered externally by a IAP2 licensed trainer.

4 sessions, 4 hours each

• Monday, April 17, 12-4pm eastern time
• Wednesday, April 19, 8:30am-12:30pm eastern time
• Monday, April 24, 12-4pm eastern time
• Wednesday, April 26, 12-4pm eastern time

Prerequisite:

Learn more

Cost:

$799.00 + applicable tax

Our Trainers:

Steph Roy McCallum is a facilitator, coach, trainer and leader of the most difficult conversations of our lives, and the Chief Storm Rider at the Courageous Leadership Project. She is author of the recently released book Leading Together: How Brave, Honest Conversations Can Transform Our Lives, Organizations and Communities (available November 17, 2022). With her heart on her sleeve and a deep breath for courage, she wades into the messy, important, beautiful conversations that can bring us together - or tear us apart. Her work in conflict transformation has taken her to 5 continents, leading brave, honest conversations to solve the challenges in our lives, organizations and communities – together. Steph is a trained Co-Active Leadership coach, a Certified Professional Facilitator and a Certified NeuroTransformational Coach She is an IAP2 Trainer, course developer and co-lead of curriculum development for the new IAP2 Global Learning Pathway being launched in 2023. Steph believes that brave, honest conversations are how we solve the challenges in our world, together.

Kimberly Horndeski is a certified mediator, facilitator, and the Executive Director of Community Consulting LLC. Her work focuses on transforming conflict into successful strategies for the future. She has facilitated multiple state, national, and international working groups to overcome challenges and reach agreement. Her projects include bottom-up approaches, such as establishing a coalition with fundamentally conflicting interests to collaboratively negotiate agreement on a $2.5 billion dollar component of the Bipartisan Infrastructure Bill, and top-down approaches, such as assisting the U.S. Fish and Wildlife Service to incorporate nationwide stakeholder values into the decision-making process for federally-listed threatened and endangered species. Kimberly knows it is not information alone that produces positive outcomes or reduces conflict. It is the ability to engage key stakeholders and effectively design, plan, and implement an engagement process that results in creative and lasting solutions for the future.

Currently, Kimberly serves on the USA Board of the International Association of Public Participation, the Leadership Council for the Association for Conflict Resolution’s Environment and Public Policy Section, and is a Professor of Practice on collaboration and communication for Virginia Tech University.