Either "Fundamentals of Public Participation and Engagement (Level 1 practitioners)" or "IAP2 Way in Challenging Contexts (Level 2 practitioners)" is a prerequisite for this course.
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Designing & Leading Engagement is a Level 2 course that introduces practitioners to the design and plan phases of the practice framework, providing them with the opportunity to develop public participation and engagement practice plans. This includes scoping, community mapping, determining purpose and objectives and levels of influence, choosing appropriate methods and managing resources, while considering the needs of diverse audiences.
Cancellation and Refund Policy
Course Objectives:
By the end of this course, participants will be able to design an engagement process and plan for a real-world scenario, including:
- Plan a clear scope of the work, problem or opportunity with identified negotiables and non-negotiables
- Conduct detailed stakeholder analysis, community mapping and equity analysis
- Identify appropriate roles and levels of influence for key players
- Establish clear engagement purpose and objectives and success criteria/measures to suit the scenario
- Identify relevant profiles of engagement
- Conduct a detailed risk/opportunities analysis
- Choose and sequence appropriate methods (in-person and digital) and identify communication tactics to suit the scenario
- Identify key roles for senior leaders and decision makers
- Explore principles and approaches for equity, diversity and inclusion and apply them to stakeholder analysis
- Embed digital strategies, platforms, and methods as part of the plan and process
- Develop an evaluation framework to suit the scenario
- Identify key roles and resources needed to implement the P2/engagement plan
- Develop and apply a suitable pitch to senior leaders that will secure commitment and resources for the P2/engagement plan
- Identify the many different contexts of engagement including the elements present in more complex engagement scenarios
Target Audience:
- Practitioners who are leading the planning and implementation of public participation and engagement practice processes
- Participants who will be involved in the design and planning of public participation and engagement practice processes
Course Delivery:
Online -Trainer Led | Hosted by IAP2 Canada.
Prerequisite:
Either "Fundamentals of Public Participation and Engagement (Level 1 practitioners)" or "IAP2 Way in Challenging Contexts (Level 2 practitioners)" is a prerequisite for this course.
Learn more
Our Licensed Trainer:
Gay Robinson, CP3 has over 30 years’ experience in public consultation, facilitation, and community relations. Throughout her career, she has been drawn to working with clients who realize the benefits of involving people and communities in decision-making.
After a successful career in government, not-for-profit, education, and the private sector, Gay opened her consulting practice in 1999. Her client list includes school divisions, regulators, community groups, provincial and local governments, not-for-profits and industry associations. Based in Alberta, much of her recent work is in the public sector, pushing to raise the bar and establish best practices for community engagement.
Gay is an active member of IAP2 – as a licensed trainer since 2005 and in various leadership roles regionally, nationally, and internationally. She is an IAP2 Canada Certified Public Participation Professional (CP3) and has served as an assessor for this professional certification program. After over a decade on the IAP2 Wild Rose Chapter board, she was appointed to the IAP2 Federation board as an IAP2 Canada representative. She is the current Chair of the Federation board.
