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Our Journey to Increasing Audience Support & Engagement

29 Mar 2023 9:54 AM | Anonymous

Over the past few months, the IAP2 Canada team has continued to work on enhancing marketing and communications, launching new training and professional development, and improving our administrative processes. Our goals include strengthening and increasing awareness of the IAP2 Canada brand as the leading public participation and engagement organization, promoting best practices and the value of effective P2 to decision makers, and enhancing the digital transformation strategy to improve communications and learning systems so we can attract new business and partnerships to IAP2 Canada. View the updated Strategic Plan 2021-2024.

A few things we are currently working on to support these strategic goals include:

  • implementing a new LMS system to improve efficiency, communication, and the overall user experience for our training and professional development services

  • onboarding a new Association Management firm with a team of three people to support administration with the intention of improving member, trainer, and volunteer experiences

  • enhancing our brand presence by updating web page design and content on the current website to make it more user and SEO friendly, changing the sitemap so information is easier to find, and enhancing our social media presence

  • working toward a bilingual website in 2023 to better support our Francophone audience

  • researching new website and membership platforms, for potential implementation in 2024-2025, that have more capabilities and updated features including better design, mobile responsiveness, accessibility, SEO tools, plugins, and integrations

  • streamlining and updating our regular emails, including:

    • monthly “P2 Insights & Updates” email that provides timely, relevant updates about IAP2 Canada happenings

    • twice monthly “Upcoming P2 Training Opportunities” email keeping our audience informed of training and professional development scheduled for the upcoming 2-month period

    • new “Quarterly Connections” email that highlights relevant articles, successes, tips, tools, and resources to help support your public participation and engagement activities

If you have questions about any of these, or other IAP2 Canada initiatives, please get in touch at info@iap2canada.ca.

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