Building Community Support: The 6-Year Engagement Journey for the Imperial Waterdown to Finch Pipeline Project
Join us for an insightful webinar as NATIONAL Public Relations shares the story behind their comprehensive public engagement campaign for the Imperial Waterdown to Finch Pipeline replacement project. Over six years, spanning from planning through post-construction, NATIONAL PR led a dynamic engagement strategy, including focus groups, in-person and virtual community information sessions, local events, a direct community investment program, and extensive government and stakeholder outreach. Discover how a thoughtful, multi-faceted approach built trust, addressed concerns, and ensured meaningful community involvement for this transformative 63km infrastructure project. Don’t miss this chance to learn about a successful long-term engagement initiative that prioritized communication and collaboration.
Time Zones
- 01:00 pm - 02:15 pm Eastern
- 12:00 pm - 01:15 pm Central
- 11:00 pm - 12:15 pm Mountain
- 10:00 am - 11:15 am Pacific
About the presenters:
Yash Dogra, Senior Director, Public Affairs, Toronto
As Senior Director, Public Affairs at NATIONAL, Yash provides strategic advice and counsel to clients while guiding them through the intricacies of government. As an effective and impactful communicator, Yash specializes in strategic communications, advocacy, stakeholder engagement and issues management. Yash has a deep understanding of the government decision-making process at all three levels, having represented a diverse list of innovative and industry-leading clients at Parliament Hill, Queen’s Park, and Toronto City Hall. Having several years of experience in developing and executing targeted communications, public affairs and government relations strategies, Yash can simplify and communicate complex issues to key stakeholders on behalf of his clients.
Stephanie Gomes, Manager, Public Affairs, Toronto
Stephanie has experience supporting public affairs campaigns across a variety of sectors including healthcare, infrastructure, energy, real estate, transit, environment, professional associations, and not for profits. She has supported clients with government liaising at all levels.
Stephanie has worked with clients to develop strong communication campaigns by distributing key messages related to their insights through different channels. She has fostered strong relationships with local media and has effectively positioned clients as leaders in their respective industries through media pitching and thought leadership strategies.
