The use of online platforms presents a tremendous opportunity for public participation professionals to engage their stakeholders. Creating inclusive and compelling digital engagement channels requires a multi-disciplinary approach to minimize barriers to participation and maximize the unique potential of the web.
As a part of this session, we'll will walk through a case study of online citizen engagement for the City of Saskatoon Website Redesign project. This year-long engagement project was the first of its kind in Canada and demonstrates how applying digital marketing and user experience design strategies to your engagement program design can unlock the true potential of community participation.
The Saskatoon session will be viewed via live web conference from Regina.
About the speaker:
Derek Leverington is Principal, Digital Strategy at MPATH Engagement, an engagement consultancy focused on helping clients build trusted, collaborative relationships with their audiences. Derek is a 17-year veteran in the digital space, having worked on pioneering e-commerce projects in the financial sector prior to joining one of the first interactive agency groups in Canada. Since then, Derek has provided strategic leadership on digital engagement and marketing projects for a broad range of Canadian public and private sector clients.
Price: members - $25; non-members $30; includes hot lunch.
Doors open at 11:30.
Please register by noon, Monday, Nov. 14.